Outside Insight: the leading resource for decision-makers

Currently only 2% of the world's data is used for insights. Imagine what could be achieved if we harnessed this data for decision-making?

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Outside Insight

The world creates 2.5 quintillion bytes of data every day. These online breadcrumbs are filled with valuable, forward-looking insights. OutsideInsight.com is an online resource designed to help business leaders understand how they can leverage AI to discover insights within external data, and make more proactive, informed decisions.

Outside Insight in practice


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Learn to leverage external data insights

There has been a dramatic shift in the way we do business in our new digital reality. We have access to more data to analyze than ever before. Thanks to the development of AI tools, enterprises can leverage insights from this data to discover patterns and anomalies, and remain ahead of the competition.

The Book

Learn more about the application of Outside Insight with the book. Packed chapter by chapter with evidenced real world cases.

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Learn how industry leaders are successfully leveraging external data for decision-making with the Outside Insight blog.

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Outside Insight book

Outside Insight Book

In his inaugural bestselling book, Outside Insight: Navigating a world drowning in data, Meltwater Founder & Executive Chairman Jorn Lyseggen offers a practical guide in how to break out of conventional decision-making and adapt to a new digital reality. Packed with detailed case studies from leading global brands, it demonstrates how leaders can harvest external information to create a powerful information advantage.

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