Outside Insight for product developers

From crowdsourced ideas to open sourced data, to detailed consumer feedback and sentiment, Outside Insight enables product developers to get a much deeper understanding of their target audience and changing consumer behaviors, and eliminate biases, so they can build competitive products that solve real problems.

Case study

Outside Insight Choosy fashion decision making

From Choosy to Zara, social media continues to transform fast fashion

Choosy, the new kid on the block in fast fashion, draws its design inspiration from instagram data

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How social media insights are driving product development

Across industries, from fast fashion to FMCG, consumer preferences and access to open data is changing the way we look at product development. Brands like Yeezy and Choosy find inspiration in what consumes have already indicated as interests, while smart cities are investing in open source platforms, democratizing access to customer data to drive better decision-making.

The insight platform for boards + executives

  • Benchmark your brand against key competitors across business critical dimensions
  • Get forward-looking insights from a number of external data sources
  • Discuss key insights with the team through the collaborative app
  • Discover signals which surface opportunities and threats in real time
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