Outside Insight is a must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room.

Oxford University Said Business School

Peter Tufano, Peter Moores Dean

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Jorn Lyseggen

About the Author of Outside Insight

Jorn Lyseggen is the Founder & CEO of Meltwater. A Norwegian entrepreneur and philanthropist, his previous ventures included 2 exits and an IPO. He founded Meltwater in Oslo, Norway in 2001 with an investment of just $15,000. Built on the notion of Outside Insight, Meltwater is now a global leader in B2B online media intelligence, with over 55 offices across six continents. He founded the Meltwater Entrepreneurial School of Technology (MEST), a training program, seed fund and incubator for African entrepreneurs, in 2008, and launched SHACK15, a data science hub in London, in 2016. Jorn has been featured on CNN, TechCrunch, TedX and more.

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Outside Insight book

Outside Insight Book

In his inaugural bestselling book, Outside Insight: Navigating a world drowning in data, Meltwater Founder & CEO Jorn Lyseggen offers a practical guide in how to break out of conventional decision-making and adapt to a new digital reality. Packed with detailed case studies from leading global brands, it demonstrates how leaders can harvest external information to create a powerful information advantage.

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