Real Time

One of the most significant advantages offered by Outside Insight is the ability to evaluate changing industry and competitive factors in real time, surfacing threats and opportunities, as they arise. This enables business leaders to make proactive decisions rather than reacting when it might be too late.

Case study

Impossible foods social media

Impossible Foods leverages real time data for market expansion

SF-based vegan food startup Impossible Foods takes on Impossible expansion goals, leveraging real time data to inform decisions.

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Real time insights drive go to market strategy

“I set up geo-targeting filters to look at food and cultural trends happening in each city – whatever it is that’s causing buzz at the point in time when we’re looking to launch. We use this to inform our marketing strategy, messaging, social media, press releases and launch events in that city. Getting notifications in real time helps me stay on top of trends as they appear in the cities we’re looking at.”

Ashley Geo, Head of Content + Digital, Impossible Foods

The insight platform for boards + executives

  • Benchmark your brand against key competitors across business critical dimensions
  • Get forward-looking insights from a number of external data sources
  • Discuss key insights with the team through the collaborative app
  • Discover signals which surface opportunities and threats in real time
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