Heineken faces siloed decision-making: why external data can be the glue that binds the team
As e-commerce continues to gain momentum across every industry, teams across an organization need to leverage external data insights to remain competitive.
External Data
Looking at internal data alone is like driving a car looking only in the rear-view mirror. It’s historical, biased and tells only part of the story. External data offers a comprehensive understanding of a brand’s place in the wider industry, driving more forward-looking and better informed decisions.
Case study
View article
The value of external data insights
“So much of the information we use today is internal, local and backward-looking. External data holds the insights for long term sustainable advantage and for long term value creation. It helps us see things that are only weak signals today. It helps us understand what’s happening in a wider competitive space.”
Marc Ventresca, Associate Professor of Managerial Strategy, Oxford University Said Business School
Recent Insights
Cybersecurity investments in UK are on the rise
AI market set to grow exponentially with a focus on cloud services
Datarade raises €1 million for alternative data
DataScrum brings together London’s alternative data community
How to Use AI and Data for Supply Chain Risk
BlackRock shifts to Private Capital as it invests in Big Data
Meltwater Participates in Amazon AWS Data Exchange Launch
The insight platform for boards + executives
- Benchmark your brand against key competitors across business critical dimensions
- Get forward-looking insights from a number of external data sources
- Discuss key insights with the team through the collaborative app
- Discover signals which surface opportunities and threats in real time