Third-party, apples-to-apples benchmarking is an objective and brutally honest measure of a company’s performance. See how comparing your business to the competition across key external data points can help you discover where you need to invest more resources, change course or investigate further.

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Outside Insight corporate Benchmarking explained

The value of benchmarking in corporate decision-making

A key pillar of Outside Insight, benchmarking is an important strategy for any business leader looking to remain ahead of the competition

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Third-party, apples-to-apples benchmarking based on external data

‘If an organization is not performing benchmarking, it is walking blind through the world and ignoring a significant amount of valuable information. If you are not benchmarking, you are looking at a single data point in a world where a single data point has no value. The data point only gains value if you can see it in comparison to other data points and build a relation between them. I do not believe that an organization can exist without benchmarking.”

Jan-Patrick Cap, Head of Competence Center for Innovation Systems and Structures, Global Benchmarking Network (GBN) at Fraunhofer Institute for Production Systems and Design Technology

The insight platform for boards + executives

  • Benchmark your brand against key competitors across business critical dimensions
  • Get forward-looking insights from a number of external data sources
  • Discuss key insights with the team through the collaborative app
  • Discover signals which surface opportunities and threats in real time
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