Benchmarking

Third-party, apples-to-apples benchmarking is an objective and brutally honest measure of a company’s performance. See how comparing your business to the competition across key external data points can help you discover where you need to invest more resources, change course or investigate further.

Case study

Outside Insight corporate Benchmarking explained
Benchmarking Executives

The value of benchmarking in corporate decision-making

A key pillar of Outside Insight, benchmarking is an important strategy for any business leader looking to remain ahead of the competition

View article

Third-party, apples-to-apples benchmarking based on external data

‘If an organization is not performing benchmarking, it is walking blind through the world and ignoring a significant amount of valuable information. If you are not benchmarking, you are looking at a single data point in a world where a single data point has no value. The data point only gains value if you can see it in comparison to other data points and build a relation between them. I do not believe that an organization can exist without benchmarking.”

Jan-Patrick Cap, Head of Competence Center for Innovation Systems and Structures, Global Benchmarking Network (GBN) at Fraunhofer Institute for Production Systems and Design Technology

Recent Insights

The insight platform for boards + executives

  • Benchmark your brand against key competitors across business critical dimensions
  • Get forward-looking insights from a number of external data sources
  • Discuss key insights with the team through the collaborative app
  • Discover signals which surface opportunities and threats in real time
Get Demo