Outside Insight is a must read. Lyseggen provides a road map for how to use market insights to transform how we run our organisations from the bottom up to the board room.
"The book Outside Insight, details the value that can be gained by looking beyond a company’s internal data"
Read the first few pages of the Outside Insight book.
In his inaugural bestselling book, Outside Insight: Navigating a world drowning in data, Meltwater Founder & CEO Jorn Lyseggen offers a practical guide in how to break out of conventional decision-making and adapt to a new digital reality. Packed with detailed case studies from leading global brands, it demonstrates how leaders can harvest external information to create a powerful information advantage.