About Outside Insight - AI driven competitive intelligence
The Online Resource

Outside Insight

The internet has changed the way we make decisions. Today, companies and executives are still focused on mining internal data. But there are valuable insights hiding within the vast amount of external information available online that can drive more informed, forward-looking business decisions. Those that embrace this new digital reality will have an information advantage over those that don’t.

At Meltwater, we call this approach Outside Insight.

OutsideInsight.com is an online resource designed to guide executives, business leaders, investors and decision makers as they begin to adjust to our new digital reality. Here we’ll highlight thought leaders who are successfully leveraging AI technology and insights from external data, and expand on concepts explored in the Outside Insight book.


Navigating a world drowning in data

In his book Outside Insight: Navigating a World Drowning in Data, Meltwater CEO Jorn Lyseggen illustrates the idea behind Outside Insight and offers a practical guide on how to break out of conventional decision-making and adapt to a new digital reality.

Explore Outside Insight by purchasing the book here.